by Melda Karaçelik | Sep 20, 2022 | Digital Marketing, Google Ads, PPC
You may have heard of paid search marketing if you want to get your business in front of more people online. But what is it, and how does it work? Paid search marketing is a form of advertising that allows businesses to place ads on search engines like Google and...
by Melda Karaçelik | Sep 19, 2022 | Digital Marketing, Google Ads, PPC
If running a Google Ads campaign, it’s essential to understand how quality score works and how you can improve quality score. This ultimate guide will cover everything you need to know about quality scores, including what affects them and how you can improve...
by Erdi Bus | May 23, 2022 | Conversion, Digital Marketing, Google Ads, PPC
Numbers give us the data we need to assess the success or failure of our efforts. These are key performance indicators (KPIs), or the chosen value by which we measure the success of an initiative. Based on their key business objectives, each online business has...
by Erdi Bus | May 19, 2022 | Digital Marketing, Google Ads, PPC
Google is a great force when it comes to marketing and machine learning. There are plenty of marketing data points to track and monitor. It’s crucial to gather enough data from conversion tracking for the algorithm to optimize the campaign effectively. Google...
by Erdi Bus | Jun 2, 2021 | Conversion, Google Ads, PPC
Google Ads is one of the most popular ad platforms in the world. It’s so easy to get started and it doesn’t cost much to run a campaign. The real issue is that it can be really difficult to track your ROI, figure out how to optimise for conversions or even...
by Melda Karaçelik | Aug 9, 2020 | PPC, Google Ads
For a search ad campaign on digital marketing, regardless of ad targeting or campaign goal, consumers only see our ad text first. So how can we write ad texts with a higher click rate? In this article, we will look for an answer to this question. A natural ad text for...
