How to Improve Quality Score in Google Ads: The Ultimate Guide
If running a Google Ads campaign, it’s essential to understand how quality score works and how you can improve quality score. This ultimate guide will cover everything you need to know about quality scores, including what affects them and how you can improve...
Paid Search KPIs: How to Measure and Optimize Your Campaigns
Numbers give us the data we need to assess the success or failure of our efforts. These are key performance indicators (KPIs), or the chosen value by which we measure the success of an initiative. Based on their key business objectives, each online business has...
Google Ads Learning Phase: Everything You Need to Know
Google is a great force when it comes to marketing and machine learning. There are plenty of marketing data points to track and monitor. It’s crucial to gather enough data from conversion tracking for the algorithm to optimize the campaign effectively. Google...
