Google Helpful Content Update: All You Need to Know

Written By Melda Karaçelik
Google Helpful Content Update

Google Helpful Content Update will now prioritize content that provides users with a positive experience. The “Helpful Content Update” is a site-wide signal that can reduce the visibility of all content if too much content is deemed “unhelpful” by Google.

It began rolling out on August 25, 2022 and took up to two weeks to complete.

Is It Similar to Panda Update?

Google’s Panda Update was first released in 2011, and it’s been updated multiple times since then. The update aims to improve the quality of Google search results by giving prominence to websites that offer high-quality content. In general, the Panda Update has been well-received by both users and webmasters. Google’s helpful content update extends the panda update to improve the search results.

What Are the Goals of the Update?

The update’s primary goal is to improve the quality of search results for English-language queries by rewarding websites with helpful and informative content. In addition, the update will also help Google to understand better which articles are beneficial and which ones are not.

How Does It Work?

The update works by looking at various signals to determine which articles are helpful and which are not. These signals include things like:

  • How many people click on the article after seeing it in the search results?
  • How long do people spend on the article?
  • Do people go back to the search results after reading the article?
  • Do people share the article on social media or other websites?

All of these signals are used to help Google better understand which articles are helpful and which ones are not. If an article is found to be beneficial, it will be ranked higher in the Google search results. On the other hand, if an article is found to be unhelpful, it will be given a lower ranking.

What Should You Do?

If you have a website with lots of content, you should look closely at your site’s overall quality. Here are some of the things you do:

1. Create People First Content

One of the best ways to create helpful content is to put yourself in your audience’s shoes and think about what they want to know. Answer their questions and provide them with information that is relevant and useful. This type of people-first content will help you rank higher in Google search results and keep readers coming back for more.

2. Stay on the Main Topic

It’s essential to stay focused when creating content. Stick to one main topic per piece of content and provide as much information as possible. This will help ensure that your content is relevant and helpful to your readers.

3. Create Niche Sites

If you want your content to be beneficial and get more search traffic, consider creating niche sites that focus on specific topics or industries. This way, you can go into more detail about the topics you’re covering and provide readers with even more valuable information. Not surprisingly, niche sites rank higher in Google search results since they are more relevant to specific searches.

4. Satisfy All Searcher’s Questions

Make sure all of your content satisfies questions searchers may have about your topic. You can further increase its relevance and usefulness by answering common questions in your content. Do not look at any particular word count; instead, try to satisfy the searchers’ intent.

5. Check Your Site’s Overall Quality

Regularly check your site for quality issues such as thin content, broken links, and duplicate content. Look if there is content less than the preferred word count on your site. These problems can hurt your site’s ranking and make it less likely to appear in search results. Use Google Search Console to help identify any issues.

6. Remove Unhelpful Content

If you have any content on your site that is not helpful to searchers, remove it. This includes anything outdated, irrelevant, or just plain inaccurate. Keeping only the best and most helpful content on your site will help improve its overall quality.

By following these tips, you can create content that is truly helpful to visitors. In turn, this will help improve your site’s visibility in search results and keep people coming back for more.

Google Helpful Content Update

How to Produce Helpful Content for Your Website?

If you want to produce helpful content for your website, start by putting yourself in the shoes of your target audience and thinking about the questions they would like to be answered. Once you have a list of potential topics, research to ensure you are providing accurate and up-to-date information.

Once you have a solid understanding of the topic, begin writing your content. Be sure to focus on one main topic per piece of content and include as much detail as possible if you can answer all of the searcher’s questions in your article.

After writing your article, read over it to check for any errors or inaccuracies. You should also check for any broken links or duplicate content. These issues can hurt your site’s ranking and make it less likely to appear in search results.

Finally, promote your content through social media and other channels. By getting the word out about your helpful article, you’ll be more likely to attract readers looking for the information you’re providing.


Why do search engines introduce updates?

Search engines introduce updates to their algorithms to help ensure that the results they display are the most relevant and helpful for searchers. By constantly tweaking the algorithm, they can provide the best possible experience for users.

How often do search engine algorithms change?

There is no set schedule for when search engine algorithms change, but it is generally thought that significant changes happen a few times per year. However, minor changes can occur more frequently.

What are the consequences of not following the update?

If you do not follow the update, your website’s ranking in search results could suffer. This could lead to less traffic and fewer conversions. In some cases, it could even result in your website being removed from the search engine entirely.

What is the Google helpful content update?

The helpful content update changes how Google determines the relevance of web pages for particular queries. The update is designed to surface more high-quality content from authoritative sources.

Authoritative sources are websites that enjoy a high level of trust from users. These sources are typically thought to produce quality content that is worth reading. The helpful content update is designed to reward these websites with better search engine rankings.

What is helpful content, according to Google?

According to Google, helpful content is useful and informative and helps people solve their problems. That means creating content that is relevant to your audience’s needs and wants. It also means writing in a way that is easy to understand and engaging.

Also, helpful content is judged by how long people spend on a page and whether they return to the page later.

Google looks at various factors when ranking pages, including how helpful the content is likely to be based on signals like time on page, bounce rate, and returning visitors.

What is content updating?

Content updating is regularly updating your website’s content with new and relevant information. This can be done in several ways, including adding recent blog posts, articles, and images, revising existing content, or creating new pages to add to your website.

Updating your site’s content regularly is a crucial way to keep visitors coming back for more, and it can also help improve your site’s search engine rankings. By periodically adding fresh, new content, you’ll show Google that your site is active and current, which can help boost your ranking in the search results.

Can Google detect AI-written content?

Yes. Google can detect AI-written content. Likely, they are already doing this to some extent, and it will only become more common in the future.

One of the ways Google can detect AI-written content is by looking at how well it conforms to human writing patterns. For example, if a text is full of errors and doesn’t make sense, it is likely written by a machine. Google can also look at other factors, such as word usage and sentence length, to determine whether or not AI wrote a text.

Is AI content good for SEO?

Yes, AI content can be good for SEO. However, it’s essential to make sure that the AI content is high quality and provides value to users. If the AI content is low quality or spammy, it could hurt your SEO efforts.


If you want your website to rank higher in search results and attract more visitors, focus on creating helpful content. Write articles that answer the questions your target audience is searching for and include as much detail as possible. You should also regularly check your site for quality issues and remove unhelpful content. By following these tips, you can create a site full of high-quality, helpful content that people will want to read, and Google will rank in SERPs.

You can contact us to get information about our SEO services compatible with new Google updates.

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