Google Dynamic Search Ads: How They Work and Why You Should Use Them

Written By Erdi Bus
Google Dynamic Search Ads How They Work

Google dynamic search ads are a relatively new addition to the Ads toolkit. And, they can benefit businesses that want to target customers based on what they’re already searching for more than campaign keywords. Dynamic search ads allow you to reach more people who are already interested in what you offer, which can help get higher clickthrough rates and conversion rates together with traditional static text ads. In this post, we’ll explain how Google dynamic search ads work and show you how to set them up. We’ll also give you tips on getting the most out of dynamic search ads for your business.

Read on to learn more!

What are Google Dynamic Search Ads, and How do They Work?

Google dynamic search ads (DSAs) are a type of online advertising that allows businesses to promote their products or services in search results more efficiently. DSAs are designed to help companies reach potential customers actively searching for what they offer. With DSAs, businesses don’t need to create separate ads for each keyword. Instead, Google PPC Ads uses artificial intelligence to match ads with relevant searches.

Businesses can save time and money using DSAs instead of traditional keyword-based ads. In addition, DSAs can be more effective because they are based on customer intent. When someone searches for a specific product or service, they’re likely interested in making a purchase. This makes DSAs an ideal way for businesses to reach potential customers who are already interested in what they offer.

Why Should You Use Google Dynamic Search Ads for Your Business?

Like most business owners, you want to make the most of your advertising budget. After all, every dollar counts when trying to grow your business. So, how do you get the most bang for your buck? One way is to use Google dynamic search ads (DSAs).

Here are seven reasons why you should use DSA for your business:

1. Reach More People

With DSA, and you can reach people searching for terms related to your product or service, even if you don’t have those terms on your website. This helps you expand your reach and connect with potential customers who might not otherwise find you.

2. Get More Specific

A dynamic ad can target all your webpages or specific URLs, so you can be as specific or broad as you want in your targeting. This gives you greater control over your ads and ensures that you’re reaching the people most likely interested in what you’re selling.

3. Improve Your ROI

Because DSA allows you to be more targeted in your ad spend and expand your reach more than your current keywords. So, you can see a better return on investment (ROI) from your campaigns. This means you’ll get more bang for your buck, which is always good.

4. Save Time

Setting up and managing a DSA campaign is quick and easy. Once you’ve set up your campaign, Google Ads will automatically generate ads based on the information on your website. This saves you time and makes it easy to keep your campaigns running smoothly.

5. Get Started Quickly

There’s no need to wait weeks or even months to start with DSA. Unlike other advertising platforms, DSA doesn’t require a lengthy approval process. You can set up your campaign and start running ads almost immediately.

6. Benefit from Google’s Machine Learning

Google Ads is constantly working to improve its machine learning technology, and DSA benefits from these improvements. As Google understands user intent, your DSA campaigns will become more effective. This means that you’ll get even better results with less effort on your part.

7. Cost-Per-Click Bidding

DSA uses cost-per-click (CPC) bidding, meaning you only pay when someone clicks on your ad. This makes it a very cost-effective way to advertise, especially compared to other platforms.

No matter your business type, DSA can be a valuable addition to your advertising arsenal. If you’re looking for a way to reach more people, improve your ROI, and save time, DSA is worth considering.

How can You Create Your First Google Dynamic Search Ads Campaign?

Now you know why you should use Google dynamic search ads (DSAs), it’s time to learn how to create your first campaign.

Creating a DSA campaign is quick and easy, and you can get started in just a few minutes. Here’s what you need to do:

1. Sign in to your Google Ads account and click on the “All Campaigns” tab.

2. Click the “+” button to create a new campaign.

3. Choose your objective as”Create a campaign without a goal’s guidance.”

4. Select the campaign type as “Search.”

5. Make sure you have a conversion tracking setup and check this campaign’s goals.

6. Select the results you want to get from this campaign as “Website visits” and put your domain in the textbox.

7. Enter a name for your campaign and click “Save and Continue.”

8. Choose your bidding settings and click Next.

9. Pick “Search Network Only” from the options available.

9. Select the location and language for your campaign.

10. Choose your ad schedule, budget, and bid type.

11. Choose relevant audiences on the audience segments if you want.

12. Then click on the “Dynamic Search Ads setting.”

13. Enter your domain

Select the language of the Dynamic Search Ads within this campaign

Select a targeting source;

a. Use Google’s index of my website

b. Use URLs from my page feed only

c. Use URLs from both Google’s index of my website and my page feed

We recommend selecting the first one and clicking the Next button.

14. In the Dynamic ad targets, you can use exact URLs, which can be great for service based businesses, or create rules for the target webpage, which can be great for e-commerce websites with lots of products in the same categories. Then click “Add.”

15. In the Ads section, Google Ads will dynamically generate the Final URL, Headline, and Display URL. So you just need to write Description 1 and Description 2. Click “Done” below and then Click “Next.”

16. You can set up Sitelink, Callout, and Call extensions in the next section.

17. Then, You can set up your daily budget.

18. Review your dynamic search ad settings and click “Launch Campaign.”

That’s all there is to it! You can now sit back and let Google do the work for you. Your dynamic search ads will be automatically generated based on the information on your website, and they’ll start running as soon as when your ads get approved.

Now that you know how to create a dynamic search ad campaign, it’s time to start reaping the benefits. DSA is a powerful tool that can help you reach more people and improve your ROI. So what are you waiting for? Get started today!

Google Dynamic Search Ads Why You Should Use Them

10 Useful Tips to Optimize Your Google Dynamic Search Ads Campaigns

Like any other marketing tool, Dynamic search ads must be used correctly to be effective. Here are ten tips to help you optimize your DSA campaigns and get the most out of them.

1. Choose Specific Page

If you target specific URLs when you create dynamic search ads, you’ll have more control over which products or services are being advertised. This can be especially useful if you have a large website with many different products and services. Dynamic search campaigns want to match relevant landing pages with relevant search terms.

2. Keep Your Campaigns Structured.

A well-structured DSA campaign is essential for success. That means having a distinct campaign for each product or service you promote. This will help you keep track of your progress and ensure that each campaign is optimized correctly. Additionally, organize your ad groups to target your audience better.

3. Set Up Negative Keywords

Negative keywords are just as important as positive ones regarding DSAs. That’s because when you create negative keyword lists on your DSA campaigns, they help you control where your ads are shown and ensure that they’re only being offered to people interested in what you’re selling. So, take some time to research negative keywords related to your product or service and add them to your campaign so that your ads aren’t wasted on uninterested people. So, you can use search term reports on Google Ads, add negative keyword lists from irrelevant search terms, and decrease irrelevant traffic.

4. Utilize All Available Features

Google Ads offers several features to help you get the most out of dynamic google ads. Use dynamic search ads setting to explore. For example, device bidding lets you adjust your bids based on the type of device someone uses when they see your ad. This is helpful because it allows you to tailor your ads depending on whether someone is more likely to convert on a desktop computer, laptop, tablet, or mobile device.

There are many ad targeting strategies, for example, audiences, which lets you create separate groups based on user behaviors or intents. So, be sure to take advantage of all the features that Google offers to optimize your DSA campaigns for success.

5. Test Different Campaigns

Don’t be afraid to experiment with your DSA campaigns. Try different ad descriptions, and test other landing pages. The only way to find out what works best for your business is to try different things and see what produces the best results.

6. Use the Correct Ad Descriptions

Your ad descriptions are vital for two reasons. First, it needs to be relevant to your target URLs. Second, it must be persuasive enough to convince people to click on your ad.

To write compelling ad copy, start by focusing on the benefits of your product or service. What can you offer that your competition can’t? Why should people buy from you? Answering these questions will help you write relevant and persuasive ads. Also, ensure your page title and website content is engaged and lead toward sales.

7. Opt for Smart Bidding

Smart Bidding is a Google feature that automatically uses machine learning to adjust your bids based on real-time data. This can be helpful because it takes the guesswork out of the Bidding and ensures that your ads are being shown to people who are more likely to convert.

8. Create Engaging Landing Pages

Once someone clicks on your ad, they’ll be taken to your landing page. So, you must create a landing page that’s engaging and relevant to what they’re looking for. Your landing page should also be optimized for conversion to maximize the number of people who take action on your site.

9. Use Tracking Tools

There are several tracking tools available that can help you see how your DSA campaigns are performing. For a start, Google Ads conversion tracking is a great option; it lets you see how many people are clicking on your ads and how many people take action on your site. You can also use tools like Google Analytics to track your conversion rates and test different landing pages to compare your organic and paid traffic.

10. Keep An Eye On Your Competition.

Keep an eye on your competition so that you can see what they’re doing with their DSA campaigns. If you see something working well for them, try implementing it into your campaign.

By following these tips, you can create successful dynamic search ad campaigns that will help you generate more leads and sales for your business. So, what are you waiting for? Get started today!

Dynamic Search Ads vs. Traditional Responsive Search Ads

Dynamic search ads (DSAs) and responsive search ads (RSAs) are both types of search advertising that allow you to target people based on what they’re looking for. However, you should be aware of a few key differences between the two.

The first difference is that DSAs show your ad based on your URLs more than the campaign keywords. Your ad will be more relevant to the person seeing it. On the other hand, RSAs show your ad based on the keywords and provide more control. So, if you’re not targeting the right audience, your RSA may not be as effective as you’d like it to be.

Finally, DSAs use dynamic text, automatically updating based on the person viewing it. This helps ensure that your ad is always relevant and up-to-date. RSAs do not offer this feature either.

Overall, DSAs are more dynamic and targeted advertising than RSAs. But also, RSAs give more control over your ad copies. You can use mainly RSAs to be in more control and additionally DSAs to get more results.

FAQs About Dynamic Search Ads

What is an ad group?

An ad group is a collection of ads with a common theme, such as a product type or target market. Ad groups allow you to manage your ads more effectively because you can tailor your ads to a specific audience and track the performance of each ad group separately. You’ll need to create one or more ad groups when creating an ad campaign.

What do you need to input your Dynamic Search Ad copy?

Just 2 Description lines. Yes, that’s it because Google Ads will dynamically be generated the Final URL, Display URL, and Headline.

Do dynamic search ads need keywords?

Dynamic Search Ads don’t need keywords because they target your entire website or specific pages. Your ad will be shown to people who search on Google.com for terms related to your selected pages for dynamic search ads.

What is a dynamic search ad example?

For example, let’s say you run a flower shop. You could create a dynamic search ad that targets anyone who has recently searched for terms like “buy white orchids online” or “white orchid delivery near me.” If you didn’t use “white orchid” keywords on your search campaigns, your classic search ads wouldn’t work for this query, but If you have Dynamic search ads, then your ads will show, and you will get a relevant visitor who is interested in flowers. This is a great way to use dynamic search ads to increase your coverage on Google Ads.

Dynamic search ads are a type of ad where you can target your ad to specific pages on your website. With dynamic search ads, you don’t have to create individual ads for each page of your website, or no need to use keywords. Instead, you create one ad, and Google automatically chooses the best keywords and placements for your ad. So, you can cover more than your keyword based campaigns with dynamic search ads.

Dynamic search ads are a great way to target your audience because they allow you to show your ad to people who are searching for terms related to your business. Additionally, dynamic search ads can be a great way to reach people who are interested in your product or service but may not be familiar with your brand.


In this blog post, we tried to help you to understand dynamic search ads. They are a great way to get your business in front of more potential customers online. They’re easy to set up and manage and can save you a lot of money on advertising costs.

Now is the time to start if you’re not using dynamic search ads yet.

And, If you need any help, you can set up an online meeting with one of our Google Ads Specialists.

Erdi Bus

Erdi Bus

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