Services

PPC | Paid Search

The Client

Sah Organization is an event organization company that operates all over the country established in Istanbul. He started to announce his name in a very short time by performing the programs that should be done in special days and nights, which are the special needs of humanity. This adventure, which started in Istanbul, began to spread all over the environment with superior references in a short time. It tries to meet the event organization needs of humanity in the most perfect way with its professional thinking and professional employees. Sah Organization, which continues its superior services with weddings, invitations, opening and various events, continues to collect your appreciation and thanks by carrying your special days and nights to a completely different atmosphere.

The Challenge

Lead generation
Increase brand awareness

Our Approach

Our client, has a previously-created Google Search campaign and was never happy with the results. It almost lost faith in advertising on Google. We intervened immediately and the change started.

First, we started by recreating the entire campaign structure for Google Search Ads. We did a new, benefit-oriented keyword analysis and built our new campaign using keywords that we think would only generate high-value conversions. Şah Event Organization was a very old and rooted company with 15 years of experience and we used it in advertising texts. We aimed to gain the trust of our customers with real information about us.

We divided our Google Search Ad campaign into thematic ad groups and used Google machine learning tools for bidding.

We have created a remarketing list so our Google Display campaign has been launched. In this way, we planned to lower CPA.

With Google RLSA (Remarketing Lists for Search Ads), we increased the conversion rate and managed to stand out in a highly competitive market.

Our Results

You can see the successful results we have achieved with the campaign constructions we have created for our customer that we have been working since July 2018.