PPC Lead Generation: How to Get More Quality Leads?

Written By Melda Karaçelik
PPC lead generation

PPC lead generation with Google Ads can be a great way to boost your business’s bottom line quickly via PPC advertising, but it’s not as simple as spending money and watching the leads roll in.

You must understand how to target your ads correctly, create quality ad copy and landing pages that convert visitors into leads, and configure your campaigns for optimal performance to generate high quality leads. In this blog post, we’ll walk you through the basics of lead generation through PPC advertising so that you can start getting more and better leads today.

What is PPC Lead Generation, and How Does It Work?

PPC lead gen strategy is the process of using online advertising to generate leads for your business. This can be done through various online platforms, including search engines, social media sites, and display advertising networks.

When you run a PPC campaign, you pay a fee each time someone clicks on your ad. The fees can vary depending on the platform you’re using and the competitiveness of the keywords you’re targeting.

A PPC lead generation campaign aims to get as many people as possible to click on your ad and visit your website or landing page. Once they’re on your website, it’s up to you to convert them into a lead by getting their contact information or convincing them to purchase your product or service.

Why is PPC Lead Generation Important?

PPC lead generation is essential because it allows you to quickly and easily generate leads for your business. Unlike other marketing channels, like SEO or content marketing, you don’t have to wait months or even years to see results from PPC lead generation campaigns. You can start generating leads as soon as your ads are live.

This is especially important if you’re in a competitive market where every lead counts.

How do You Pay for Lead Generation?

When you generate leads through PPC advertising, you’re essentially managing your ad spend for each click you get. The cost per lead (CPL) can vary depending on the platform you’re using and the competitiveness of the keywords you’re targeting.

For example, if you’re running a Google Ads campaign, you’ll need to bid on keywords that are relevant to your business. The amount you’ll pay per click will depend on how competitive those keywords are. If you’re in a highly competitive market, you may have to pay more per lead than if you were in a less competitive market.

The Different Types of PPC Campaigns and What Works Best for Your Business?

There are three important types of PPC ads for lead generation. Search ads, display ads, and remarketing. Which type of campaign you should use depends on your business goals and your lead generation strategies in digital marketing.

Search campaigns are the most common type of PPC campaign. They’re also the most effective for generating leads because they target people actively searching for products or services like yours.

Display campaigns can be more helpful, especially if you’re targeting a specific audience or using retargeting.

Remarketing campaigns are very effective for lead generation because they target your past website visitors.

How to Create a PPC Lead Generation Campaign?

Creating a lead generation campaign is not difficult, but it does require some planning and forethought. To effectively implement PPC lead generation strategies, here are the steps you need to take:

1. Define Your Goals and Objectives.

What do you want to achieve with your campaign? More leads? More sales? High-quality leads? A higher conversion rate? Defining your objectives can help you decide which type of campaign to conduct and how to assess success.

2. Research Your Keywords.

What words and phrases will people use when searching for products or services like yours? These are the keywords you want to target with your ads. You can use a tool like Google’s Keyword Planner to research keywords and get ideas for new ones.

3. Create Your Ad Copy.

Your ad text should encourage people to click on your ad and visit your website. Ensure your ad copy is clear, concise, and relevant to your target keywords.

4. Set Up Your Landing Page.

Your landing page is the page people will be taken to when they click on your ad. It’s essential to have a well-designed landing page relevant to the offer in your ad, including a lead capture form.

5. Configure Your Campaign Settings.

When setting up your campaign, you’ll need to configure your settings to ensure your ads are showing to the right people and that you’re not overspending.

6. Monitor and Optimize Your Campaign.

Once your campaign is up and running, you’ll need to monitor it closely to see how it’s performing. If necessary, make changes to improve your results.

The lead generation process is a great way to quickly boost your business’s bottom line. Following the steps above, you can create a successful campaign that will generate leads and help grow your business.

Tips to Get More Quality Leads from PPC Campaign?

1. Set up the Right Tracking

it’s vitally important that you set up the proper tracking from the start. If you don’t track your leads, you won’t be able to determine which keywords, ads, and landing pages are generating the most leads. Without this data, you won’t be able to optimize your campaigns for better results.

2. Choose the Right Goals

When you’re setting up your campaign, you’ll need to choose the right goals. If your goal is simply to generate more leads, then you’ll want to focus on generating a high volume of leads. However, if your goal is to generate higher-quality leads, then you’ll need to focus on generating fewer but higher-quality leads.

3. Determine Qualified Leads

Typically, you can add new conversions to your Google Ads, such as these from your CRM:

  • MQL (Marketing Qualified Leads)
  • SQL (Sales Qualified Leads)

4. Generate a High-Quality Score

A high-quality score is essential because it indicates to Google that your ads are relevant and useful. The higher your quality score, the more likely your ads are to be shown to people who are searching for your keywords. A high-quality score will also help you get a lower cost per lead.

5. Bid on the Right Keywords

When you’re setting up your campaign, you’ll need to choose which keywords to target. It’s important to bid on the right keywords so that your ads are shown to people who are actually interested in what you’re selling. Another point is to create a negative keyword list. That is so important in managing the advertising budget.

6. Create Compelling Ad Copy.

Your ad copy is the text of your ad that seems on search results, and it’s what will convince a potential customer to click on your ad and visit your website. Make sure your ad copy is clear and relevant to the keywords you’re targeting. Your ad copy should include a headline, description, and Call-to-Action.

7. Design Effective Landing Pages?

Your landing page is crucial for ensuring a successful lead-generation campaign. It’s important to have a well-designed landing page relevant to the offer in your ad, including a lead capture form. This way you can get easily form submissions.

8. Use Relevant Images.

People are more likely to notice and remember relevant image ads. Choose images related to your products or services that will grab people’s attention.

9. Monitor and Optimize Your Campaigns Regularly.

Advertisers or business owners must monitor and optimize their Google Ads campaigns regularly to ensure that they are getting the most out of their investments. Making small tweaks to campaigns on a regular basis can improve click-through rates, conversion rates, and overall ROI. Additionally, careful tracking of campaign results allows for better budget allocation and more effective targeting.

10. Test, Test, Test.

Always test different versions of your ads to see which ones perform the best. Try changing your ad copy, images, CTAs, and keywords to see what works best for your business.

By following these tips, you can create ads that are more likely to generate quality leads for your business. Lead generation is a powerful tool, but it’s essential to use it wisely to get the best results.

Landing Page Optimization Tips to Improve Your Conversion Rate?

Your landing page is the key to converting PPC leads into customers on a lead generation strategy. If your landing page isn’t practical, you’re wasting money on your PPC campaign. Follow these tips to optimize your landing page and improve your conversion rate:

1. Make sure your landing page is relevant to your ad. Your landing page should be directly related to the offer in your ad. If people click on an ad for a free e-book and are taken to a landing page for a product they must pay for, they’re likely to leave immediately.

2. Keep your landing page simple. Don’t try to cram too much information onto your landing page. Include only the most essential information and make it easy for people to find what they’re looking for.

3. Include a solid call to action. Your CTA should be prominently featured on your landing page and tell people what you want them to do, such as “Sign up for our newsletter” or “Download our e-book.”

4. Use relevant images. Images can help make your landing page more visually appealing and can also help explain your offer. Choose images related to your offer that will grab people’s attention.

5. Test again and again. Always test different versions of your landing page to see which ones perform the best. Try changing your CTA, copy, and images to see what works best for your business.

By following these tips, you can create a landing page that is more likely to convert PPC leads into customers. Optimizing your landing page is essential for a successful lead generation strategy.

Stay Up to Date with the Latest Trends in PPC Lead Generation.

PPC lead generation efforts are constantly evolving, and staying up to date with the latest trends is essential if you want to be successful. Here are a few of the latest trends in PPC lead generation:

1. Mobile Optimization

More and more people are using mobile devices to search for products and services online. As a result, it’s essential to optimize your PPC campaigns for mobile devices. Make sure your ads are formatted for mobile devices and your mobile-friendly landing pages.

2. Retargeting

Retargeting is a powerful way to generate leads from your target audience who have already shown an interest in your business. By retargeting people who have visited your website or clicked on your ads, you can bring them back to your site and convert them into customers.

3. Dynamic Ads

Dynamic ads are becoming more popular as they allow businesses to show relevant ads to potential customers based on their searches and other factors. Dynamic ads can be very effective at generating leads, so they’re worth considering for your next PPC campaign.

To ensure your campaigns are effective and generate the best results for your business, you must stay updated with the latest trends in the lead generation process.

Tips on How to Track and Measure the Success of Your PPC Campaign?

There are many ways to track and measure the success of your PPC campaign. Here are some tips:

1. Set Up Conversion Tracking

Conversion tracking lets you see how many people who click on your ad take the desired action, such as making a purchase or signing up for your newsletter. This information can help you determine whether your campaign is effective and whether it needs to be tweaked.

2. Use Google Analytics

Google Analytics is a free tool that provides valuable data about your website traffic. You can use it to track where your PPC leads come from, what they do on your site, and how likely they are to convert into customers.

3. A/B Test Your Ads

A/B testing is a method of comparing two ads to see which version gets better results. This is a great way to fine-tune your ad copy and ensure that your ads are as effective as possible.

4. Keep Your Eyes on Your Budget

It’s essential to track your spending on your PPC campaign so you don’t overspend. Set a budget and track your costs to ensure you’re getting a good return on investment.

By tracking the success of your PPC campaign, you can make sure that it’s effective and adjust it as needed to get the best results.

Mistakes to Avoid when Doing PPC Lead Generation?

Businesses make a few common mistakes when doing PPC lead generation. Avoid these mistakes to ensure that your campaign is successful:

1. Not Doing Your Research.

Before you launch a PPC campaign, it’s essential to do your research and understand how it works. If you don’t know what you’re doing, you could waste a lot of money on ineffective ads.

2. Not Targeting Your Ads Correctly.

You need to target your ads appropriately to generate leads through PPC advertising. That means choosing the right keywords and creating relevant ads for your target audience.

3. Not Having a Plan.

A PPC campaign can be expensive, so it’s essential to have a plan in place before you start spending money. Know how much you’re willing to spend and what your goals are so that you can track your progress and make adjustments as needed.

4. Not Testing Your Ads.

Always test different versions of your ad before you launch your campaign. Try different copies, images, and calls to action to see what works best.

5. Not Monitoring Your Results.

Once your campaign is up and running, it’s essential to monitor your results so that you can make changes as needed. Keep an eye on your click-through rate, conversion rate, and cost per lead to adjust your campaign for the best results.

By avoiding these mistakes, you can set yourself up for success with your PPC lead generation campaign.


Getting more high-quality leads from your PPC campaigns starts with understanding how people think and behave when they’re considering making a purchase. Once you know what motivates them at each stage of the buying process, you can start to create ads, landing pages, and other content that speaks to their needs and drives them further down the sales funnel.

If you need help getting started or want someone to take over your PPC campaign for you, our team of experts is here to help.

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