When running a Google Ads campaign, it can be frustrating when your ads don’t show. You may wonder what’s causing this and how you can fix it. This blog post will examine why Google Ads not showing and suggest possible solutions. Keep reading to learn more!

14 Reasons Why Google Ads are not Showing and Their Solutions

Here are 14 common reasons Google search Ads may not be showing:

Your ad is not relevant to the keyword you’re targeting

One of the most common reasons why Google ads aren’t showing is that the ad is not relevant to the keyword you’re targeting. This can happen for several reasons, but the most likely scenario is that you’re targeting too broad of a keyword or a keyword that is too specific.

If you’re targeting a keyword that is too broad, your google ad may not appear because there are too many other ads competing for that exact keyword. Try narrowing your keyword to be more specific to your product or service. For example, if you sell pet supplies, target a particular type of pet supply, like “cat food” or “dog toys.”

On the other hand, if you’re targeting a keyword that is too specific, your ad may not appear because there are not enough searches for that particular keyword. In this case, try broadening your keyword to be less specific. For example, if you sell pet supplies and target the keyword “cat food,” try broadening it to “pet food.”

Your quality score is low

Google uses a quality score metric to determine how relevant and useful your ad is to users. If your Quality Score is low, it means that Google does not believe your ad is very relevant or valuable, and as a result, they will not show it as often as ads with a higher Quality Score. You can do a few things to improve your Quality Score, such as adding negative keywords, improving your ad copy, and making sure your landing page is relevant to what users are searching for.

You’ve reached your daily budget

If you’ve reached your daily budget, then Google will stop showing your ads until the next day. To fix this, increase your daily budget or divide up your budget across multiple days.

Your ad is not approved

Your ad needs to be approved before it can be shown in SERPs. Google has a strict set of policies that ads must adhere to, and if your ad does not meet these standards, it will not be approved. To check the status of your ad, log into your Google Ads account and click on the “Ads” tab.

If your ad is disapproved, you will see a message telling you why. To fix this, make the necessary changes to your ad to meet Google’s standards and resubmit it for approval.

You’re targeting the wrong location

If you’re targeting the wrong location, your ad will only show up for people searching from that location. Log into your Google Ads account and adjust your targeting settings to fix this. Make sure to target the correct locations and save your changes.

Bidding on negative keywords

One common reason for ads not showing is that you are bidding on negative keywords. Negative keywords are keywords you don’t want your ad to appear for. For example, let’s say you sell women’s shoes. A negative keyword you might add to your ad campaign is “men’s.” That way, your ad won’t appear when someone searches for “men’s shoes.”

However, if you accidentally add a negative keyword that is too broad, you could be accidentally excluding a lot of potential customers. For example, let’s say you sell hiking boots. A negative keyword you might add to your campaign is “sandals.” That way, your ad won’t appear when someone searches for “sandals.” However, this could also prevent your ad from appearing when someone searches for “hiking sandals,” a valid search query that potential customers might use.

To fix this problem, log into your Google Ads account and check if any negative keywords have been added to your PPC campaign. If so, remove any that are too broad.

Your ad groups aren’t focused enough

Another common reason for ads not showing is that advertisers haven’t been specific enough with their ad groups. Remember, an ad group is a collection of ads with the same keywords and targetting settings. When creating an ad group, it’s essential to ensure that all the ads included are tightly focused around a single theme.

For example, let’s say you sell women’s clothing. An ad group for your campaign might be titled “Dresses.” This ad group might include ads for dresses (e.g., sundresses, party dresses, etc.). However, if you create an ad group that’s too broad—such as “Clothing”—you risk including unrelated ads and confusing potential customers.

To fix this problem, log into your Google Ads account and check to see if any of your ad groups are too broad. If so, edit them, so they’re more focused around a single theme.

Narrow targeting

Another reason your Google Ads might not be showing is that you’ve set your targeting settings too narrowly. When creating a new campaign, you can choose who sees your ads by setting targeting options such as location, language, age, gender, etc.

If you set these options too narrowly—for example, by only targeting people aged 18-24 who live in the United States—you severely limit the number of people who will see your ads. As a result, it becomes much more complex (if not impossible) for your ads to get impressions and clicks.

To fix this problem, log into your Google Ads account and widen the targeting options for your campaign. Try not to exclude any potential customers who might be interested in what you’re selling!

Low CTR

If your Google Ads have a low CTR (click-through rate), it could be because your ads are irrelevant to the keywords you’re targeting. Google looks at the CTR of an ad when determining where to place it in the search results. If your ad has a low CTR, Google may conclude that it’s irrelevant to the keyword and choose not to show it. To solve it, Google recommends that you review your ad text and make sure it’s closely related keywords you’re targeting. You can also try adding negative keywords to your google ads campaign, so Google knows not to show your ad for specific searches. It is a good idea to use an ad preview tool to preview your ads.

Your IP address is blocked

If your Google Ads are not showing, it could be because Google has blocked your IP address. This usually happens if you’ve been clicking on your ads too much (a practice known as “click fraud”). Google considers this a violation of their terms of service and will block your IP address if they suspect you’re doing it.

Simply log into your Google Ads account from a different computer or device to fix this problem. Google should unblock your IP address after a short time.

Billing issue on Google Ads account

If your Google Ads account has a billing issue, your ads will stop running until the issue is resolved. To check if this is the case, sign in to your Ads account and click on “Billing.” If you see any messages about a billing issue, follow the instructions provided to resolve the issue.

You violated a policy

Google has strict policies in place for advertisers. If you violate one of these policies, your ad will be disapproved and stop running. To check if this is why your ad isn’t showing, sign in to your Ads account and click on “Ads & extensions.” Next to each ad that isn’t running, you should see an error message telling you why the ad was disapproved. Once you know which policy you violated, take measures to ensure that all of your future ads comply with Google’s ad policies.

Your ad is under review

If your ad is under review, it means that Google needs more time to review it before it can start running. This usually happens when you change an existing ad or create a new one. The review process can take up to 3 business days, but it’s usually much shorter. To check ad status, sign in to your Ads account and click on “Ads & extensions.” Next to each ad that isn’t running, you should see a status that says “Under review.” Once Google has finished reviewing your ad, it will start running automatically.

Low search volume

Low keyword search volume can also cause your ads to disappear. To solve this problem, you can either choose a different keyword to target or use Google’s “Broad match” option to target a more comprehensive range of keywords. Be sure to use active keywords to reach your target audience.

FAQs

Why are my Google Ads not showing up?

There could be several reasons why your Google Ads are not showing up. It could be due to a technical issue, billing problem, or policy violation. You can check the status of your ad in your Google Ads account to see why it isn’t running.

How long does it take for a Google Ads campaign to start running?

Once you create a Google Ad, it will go through a review process. The review process can take up to 3 business days, but it’s usually much shorter. Once your ad is approved, it will start running automatically.

Why is my ad not showing in the ad preview and diagnosis?

If your ad is not showing in the ad preview and diagnosis, it could be because your ad is still under review or there is a problem with your billing. You can check the status of your ad in your Google Ads account to see why it isn’t running.

How do I change my Google Ad schedule?

To update the ad scheduling, go to your Google Ads campaign settings and click the ad scheduling button. Here you can update your campaign schedule for the days and times you want.

Why my Google Ad rank is low?

There could be several reasons why your Google ad rank is low. It could be because you’re targeting a keyword with low search volume or your ad is not relevant to the keywords you’re targeting.

Why is my ad active but not running?

If your ad is active but not running, it could be because you’re targeting a keyword with low search volume or your ad is not relevant to the keywords you’re targeting. You can improve your ad rank by choosing different keywords or ensuring your ad is relevant to your target keywords.

How do I know if an ad is running?

To check if an ad is running, sign in to your Google Ads account and click on the “Ads & Extensions” tab. And then check the “Status” tab. From here, you can see if your ad is running or not.

Why are my Google Ads not getting impressions?

There could be several reasons why your Google Ads are not getting impressions. It could be because your budget is too low, you’re targeting a keyword with low search volume, or your ad is irrelevant to the keywords you’re targeting.

Final Thoughts!

If Google Ads is not working for you, don’t give up! There are many potential reasons why your ads might not be showing, but there are also many possible solutions. By troubleshooting the issue and making some adjustments to your campaigns, you can get your ads back up and running in no time.

And, If you need any help, you can contact one of our Google Ads Specialists. We’ re happy to help you.

We hope this article has been helpful. Good luck