Facebook Pixel Helper is a handy Chrome extension that runs in the background and automatically reports on Facebook pixel code. To get started, you can easily find and install the Facebook Pixel Helper extension from the Chrome Web Store. When installed, an icon to show whether or not there are any pixels will appear next to the address bar at all times. If you hover over it with your mouse, an information popup appears containing what type of data has been collected as well as how many pages have had their codes detected by this app so far today – making for quick access when looking up analytics!
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How to install the Facebook Pixel Helper extension on Chrome browser?
The installation process only takes seconds if run through Google’s browser store: Go to the Chrome web store (you can find here all the different types of Chrome extensions) and write Facebook Pixel Helper, or you can use this link. Just click “Add To Chrome” from within one tab, then wait until the button turns blue (indicating that the helper was successful), and the Facebook Pixel Helper icon will appear, indicating the tool is ready for use.
Facebook Pixel Helper streamlines the process of running Facebook’s code on your website by automating common tasks like installing pixels, tracking conversions, and measuring success. The app is easy to use, with a simple interface that walks you through all of these processes step-by-step. It’s crucial to place the pixel code early in your site’s HTML, near the closing </head> tag, to ensure the pixel functions correctly and tracks visitor actions and conversions efficiently.
Verify Pixel Implementation
After installation, you can find it on your browser extensions bar. When you click the Facebook Pixel Helper, you will see a drop-down menu.
If you complete the setup of your Facebook Pixel on your website, then pixel fires, and you can see on the helper extension and verify your implementation.
If the pixel is implemented wrong or the pixel did not load on your web page, then you will see an error code on the pixel helper. Another common error detected by the Pixel Helper is when a ‘pixel activated multiple times’ occurs, indicating the same Pixel event is mistakenly sent multiple times, which should be consolidated into a single event.
Below, you can see the screenshot of Pixel Helper. You will find a drop-down menu if the Facebook pixel is working on your website successfully.
If not, then it shows an error code (see below) to fix this issue go to the Facebook developer page and click “disable” or install again new version of the FB pixel helper extension. Additionally, if you encounter the ‘pixel took too long’ error message, it suggests that the pixel code’s placement may be impacting its loading time, which is crucial for accurate action and conversion tracking.
Next Steps After Verifying your Facebook Pixel
If you see all looking fine on Pixel Helper, then go to your Facebook Business Manager and click Event manager. On the event manager, you will see different IDs for the pixels. Find your Pixel ID here and check ID numbers on Facebook Pixel Helper.
This should match a known pixel that we want to use on our website. With this tool, you can check all your setups about pixel id and event. You can check pixel problems with this tool, like invalid pixel id etc. Additionally, when verifying pixel data, it’s crucial to ensure that if the same event is sent with custom data parameters, these parameters are correctly aggregated to prevent errors.
Also, as you know, conversion events have a big importance on Facebook marketing, and you can control your conversion tracking from Facebook pixel helper for each single-pixel event that you set up before on your Facebook pixel. It can be a standard event or a custom event. To ensure accuracy, verify that events sent with different custom data parameters are combined into a single event to avoid the ‘Pixel Activated Multiple Times’ error.
Also, if you set up your Facebook pixel on specific pages on your website. You can control on Facebook pixel helper and see which ones are tracking by your pixel and which ones opted out of tracking. Utilizing pixel advanced matching can further enhance tracking accuracy by ensuring values are correctly formatted for advanced matching parameters.
Conclusion
The Facebook Pixel Helper, also known as Meta Pixel, is a handy Chrome extension that runs in the background and automatically reports on Meta pixel code. This tool specifically reports on the type of Meta pixel code implemented on websites, ensuring accurate tracking and performance. The Meta Pixel Helper, an alternative name for the Facebook Pixel Helper extension, plays a crucial role in troubleshooting and validating pixel implementation. When installed, a Pixel Helper icon to show whether or not there are any pixels will appear next to the address bar at all times, turning blue to indicate active Meta pixel detection. If you hover over it with your mouse, an information popup appears containing what type of data has been collected as well as how many pages have had their codes detected by this app so far today – making for quick access when looking up analytics!
If you need help with Facebook pixel, contact us anytime.
